After three days of search engine emersion therapy last MO at the Search Engine Strategies event in New York, followed by three weeks to work all, the answer is clear, it is both.
If you are an Internet entrepreneurs, you already know these things. You are already tweaking their websites constantly, you're jumping on and off the latest sure-fire bandwagons, attending seminars and conference calls all the time. Sorry, you will not find anything new here. If
With a large company with plenty of resources; human, technical and financial – not much for you here either.
But if you are a company established mainstream – one that was successful before the popularity of the Internet made you wonder if you are missing the opportunity of your life if you do not get with it – get the website your company optimized, updated, and sent – you are in the right place.
Danny Sullivan, editor of Search Engine Watch, provided the framework for the following comments in his introductory session. I am taking the tec-talk and replacement of any of my thoughts about what is important from the perspective of companies entering cyberspace Main Street.
Majority established business owners told me, when I was interviewing for profiles on our website, what they want the Internet to do for them is to increase their market share in their current marketing area. They want to expand their marketing area further and further away from their base of operations. They want to increase their "share of customer", through affiliations and advertising, to create or increase online sales.
And they want to be in business 24 hours a day seven days a week.
Strategies effective search engine provides the key to each.
This article, like all our content, was created to provide information "evergreen". I will stick to ideas, concepts and observations, leaving the ever-changing technical details to others.
Danny focused on the different types of search engine listings from free to fee. He described extensively search marketing, he says, is a combination of public relations, search engine optimization, and buying advertising. Search marketing seems to be the optimal route for many of you – as it combines what the search engines control with what you control – balancing the ongoing investment against return on investment.
Also developed ideas around local listings search, vertical search, pagerank, link and communication strategy. It was an ideal for the new to search engine strategies (40% of the audience) and the rest of us as a people updating and upgrading program.
Instead of writing an article on the above, the kind of thing that almost everyone else is better able to speak, I want to help you think about why and how search engines are important to you and your company in particular , so you know what steps to take and when to take them. I'm sure you isolate the why – the how and who will be fairly easy to understand. Of
The most important thing for you in your business?
When considering your search engine strategy should consider how it fits with the rest of its Internet strategy.
Is it important to make money online with the sale of any or all of its products, position in the market so it will be found by strangers, or is automate processes that allow existing customers to do business with you easier? What's more important? Maybe you should focus on that.
What's in your company that makes you unique? No better it is or is likely to be out of business – with the Internet accelerating the pace.
Is the only character that can better articulate with keyword phrases? You can leverage existing content in order to exploit its uniqueness, or is there a difference motivation entirely? What is motivating you and what part of that is urgent, if any?
Leveraging its content to make the most of what you have.
The easiest way to attract a wider range of strangers immediately, method is to differentiate into each of your website pages that each of the small magnet. Using the content you already have to attract "ripe fruit", people for whom your content is relevant and who are already looking for it, it is a quick and powerful strategy.
Retuning Immediately after the event, using this one of the idea alone, we increased our targeted traffic by 25% in three weeks. This was the content
Status on our website for quite any time, because no attempt was made never to differentiate the title tags, page headers, or HTML descriptions, etc. Search engines had not done well.
With minor changes to pages of ideal content lying dormant, pages that had never seen as having been searched – began to appear only a few days later.
What is the conclusion? I listened to a dozen presentation over three days, seeing what some "obvious" changes could make allows me to conclude that while we should not obsess with the process we should certainly pay attention to it.
If we strive to develop relevant content, position it with keywords, title tags, etc., which allow search engines to see it uniqueness, and do it in a way that makes people respected by our customers and potential customers to link with less will have the same kind of reputation with the search engines as we do with the people who want to do business.