Google Engine Search Home Page

I have heard it said that your Page Rank is the most important aspect of your website SEO optimisation that gets you a high listing in the Search Engines. That gives me a problem!

The first problem I have with that is why should Yahoo, MSN and ASK care about Google PageRank. PageRank is correctly written since it is a trademarked term. These search engines do not use Google PageRank as part of their listing criteria, or if they do, they are keeping it close to their chest.

The second problem I have with that is that I know, but cannot prove, that I have had websites listed in the top 10 in the Google listings for competitive keywords without any links other than those received through one article submitted to one article directory. The reason my web pages (not websites, since true search engines do not list domains) earned such a high listing is that they were optimized for the keywords that each page was built upon, taking into account the fact that a high listing is the result of the culmination of many SEO techniques used on each page.

Keep in mind that Googlebot, Yahoo Slurp and MSNBot use a large number of different aspects of your web page in determining the position of your page in the index for any particular search term a customer has used. The way to get a high listing is to pay attention to every one of these. If you ignore even one, you will probably not rank as highly in relevance for that search term as web pages like mine that ignore nothing.

Don’t believe them when they tell you that Meta tags don’t count, because they could. It does you no harm to use them, so use them! In fact, use every aspect of SEO that you can, and do not take recognize of anybody that tells you not to. I use to listen to others who knew best until I noticed that my web pages were listed higher that theirs for their keywords. I am just a simple article ghost writer, yet I can get my websites listed immediately on Google, and listed higher that many SEO experts self proclaimed!

I don’t care if your website is listed high or not, or if it is listed in 2 days or 2 months. However, if YOU care, then you should listen to people who have done it, and not those who want to tell you how to do what they cannot do for their own web pages! What credibility can they have if they have to pay for their advertising? I don’t.

Look at your own website and do your own SEO. Don’t pay hundreds of dollars for what you can do yourself. Then your free search engine advertising through high index listings becomes not so free after all. Here are two SEO tips:

First, look to your internal links. You should make sure that you use these to lead spiders or robots to where you want them to go. You also use them to gain as high an internal PageRank as possible for the page in your website of your choice that you want to be highest ranked. This is possible if you know how to do it.

Secondly, look to your use of keywords and language. Google, especially, no longer looks so much for keywords, but for words that would normally be associated with that keyword in normal speech and writing. It is what is loosely termed latent semantic indexing (LSI), yet it is neither ‘latent’ nor ‘indexing’. More ‘apparent’ and ‘analysis’.

SEO, search engine optimization, Page Rank and any other term you can think of. Forget them up to a point. Write natural content, and then use on-page SEO techniques as much as you can, then on-site and external links to raise your Google Page Rank as high as possible, and you might get a high listing for a specific web page that is optimized for a specific keyword.

Every one of these has equal importance in my view, and it works for me. One last thought. If PageRank relied on back-links, how is that so many links are to pages on your site with zero PageRank? Surely they should have the Page Rank and not your home page?

Look at your own website and do your own SEO. Don’t pay hundreds of dollars for what you can do yourself. Then, your free search engine advertising through high index listings becomes not so free after all. Here are two SEO tips:

First, look to your internal links. You should make sure that you use these to lead spiders or robots to where you want them to go. You also use them to gain as high an internal PageRank for the page in your website of your choice that you want to be highest ranked. This is possible if you know how to do it.

Secondly, look to your use of keywords and language. Google, especially, no longer looks so much for keywords, but for words that would normally be associated with that keyword in normal speech and writing. IT is what is loosely termed latent semantic indexing (LSI), yet it is neither ‘latent’ nor ‘indexing’. More ‘apparent’ and ‘analysis’.

SEO, search engine optimization, Page Rank and any other term you can think of. Forget them up to a point. Write natural content, and then use on-page SEO techniques as much as you can, then on-site and external links to raise your Google Page Rank as high as possible, and you might get a high listing for a specific web page that is optimized for a specific keyword.

Every one of these has equal importance in my view, and it works for me. One last thought. If PageRank relied on back-links, how is that so many links are to pages on your site with zero PageRank? Surely they should have the Page Rank and not your home page?


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Basics Of Search Engine Optimization

The first thing you should know about SEO is that Consistency is the “key word”.

Because of that, in this first article I will cover the immediate things that relate to

solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:

Search Engines Rank web pages, not web sites.

You should have unique Titles, Descriptions and Keywords in your pages. Therefore,

there should be only one page per keyword phrase you are targeting, highly focused

on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.

Your web site has to be relevant to searchers, not only the search engine.

One very important area of SEO is to be well-balanced. There many variables that

matter when it comes to optimizing a site, there is not a specific area were all the

effort should be on. Instead focus on achieving a Top 10 Position, and here is why:

It is OK to be number 5 or number 3 in any given rankā€¦ If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.

If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.

It is said that “content is king”, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is

one of the most important areas Search Engines evaluate for relevancy, and

therefore positioning. Keep your content updated either by adding new, or by

editing existing one. The relation between content and its freshness is a must.

Tell me whoever links to you, whoever you link to, and I will tell you whoever you are.

Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

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